Brand Identity

Make sure people remember you.

Logos, color systems, typography, and the rules to use them — built so your brand looks the same on a billboard, in a social post, in a customer's inbox, and on the side of a van.

Project at a glance
Typical turnaround
7–14 days
Deliverables
Full identity kit
File formats
Web, print & vector
You own
Everything
Best for
Launches & rebrands
01 — The kit

A complete identity, not just a logo file

Five pieces, handed over together. Each one exists so the next person who touches your brand — a printer, a sign shop, a future designer — knows exactly what to do.

01

Logo System

A primary mark, a wordmark, a stacked variant, a single-color version, and a tiny favicon — every form you'll need, delivered in every format you'll need.

Primary markStacked & single-colorFavicon
02

Color Palette

Primary, secondary, and accent tones chosen to hold up everywhere they land — screen, signage, and print — with the exact values written down so nobody has to guess.

Primary & accentScreen + print values
03

Typography

A type system with weights and pairings that work across web, print, and ads — headline, body, and the small type nobody plans for until they need it.

Headline & bodyWeightsWeb + print
04

Brand Guidelines

A clear, written guide your team and contractors can actually follow — logo usage, spacing rules, do/don't examples, voice, tone, the works.

Usage rulesDo / don'tVoice & tone
05

Launch Collateral

Business cards, email signatures, social templates, deck templates, letterhead — the everyday pieces that put your new brand into the world instead of leaving it in a folder.

Cards & letterheadEmail signatureSocial templates
02 — How we work

Three phases, no surprises

You see directions early and often. Nothing gets unveiled at the end like a magic trick you either love or have to live with.

Phase one

Discovery

We learn your company, your customers, your competitors, and what you want people to feel when they see your brand for the first time. This is the free 30-minute call — you leave with a direction whether or not you hire us.

Phase two

Design

You see directions early. We refine the strongest one together — no surprise reveals, no 40-page mood-board theatre, no charging you for rounds of guessing.

Phase three

Delivery

Every file, every variant, every guideline — packaged, organized, and handed over so you (or any future designer) can run with it. Typical projects wrap in 7–14 days.

03 — Why it matters

What a real identity actually does for you

A logo is one file. An identity is a set of decisions you only have to make once — and then everything downstream gets easier.

You look the same everywhere

Billboard, social post, inbox, van door. Same mark, same color, same type — so people recognize you before they read a word.

No more hunting for the right file

Every variant and format is packaged and labeled, so the sign shop and the printer get what they need on the first try.

Anyone can stay on brand

Written guidelines mean a new hire or an outside contractor can produce something that looks like you without asking you first.

Marketing gets faster

Templates and rules already exist, so the next ad, post, or one-pager starts from a decision instead of a blank page.

You own all of it

Source files, vectors, and the guide are yours outright. No licensing games, no coming back to us for a file you already paid for.

It's built to grow into

The system is designed for the company you're becoming, not just the one you are this quarter — so it doesn't need redoing next year.

Time to look like the company you're becoming?

Tell us where you are now, where you want to be, and what's gotten in the way. You'll get a direction, a timeline, and a flat quote — on a 30-minute call, with no obligation.